Converse Lacing Series Campaign

The Strategy - Lacing content that inspires consumers to personalize with easy to replicate options. Seasonally relevant and bespoke to each channel (Dotcom, Social and Retail) creating an integrated, cohesive and cross-functional moment that puts Converse front and center to answering the always relevant Q: How Do I Lace My Sneakers?

The Approach - Video tutorials of shoes “lacing themselves” with eye-catching Thumbnails that entice consumers to watch, replicate and share.

Featured on Converse.com, Converse YouTube channel, In-store, Instagram