Boden Logo Rebrand

The Strategy - Bring to life Boden’s subtle yet distinct rebrand of their two main assets - Johnnie’s signature and the brand spot - updated for Boden’s 25th anniversary to reflect their commitment as the brand where style meets warmth and wit, where color and print are celebrated. Putting joy in style.

The Approach - Through custom illustration animation and musical score playfully imply the beguiling questions of which came first and who leads as the Signature and Spot emerge, dance and unite among Boden’s signature color fields.

Featured - Dotcom and In-Store digital display