Clinique Cult Classics

The Strategy - Playfully showcase the timeless appeal of Clinique’s Cult Classics, Then & Now, encouraging consumers to stock up for themselves in time for the holidays or gift to others.

The Approach - Pairing Estée Lauder’s archivists with talented stop motion animators against the unmistakable Clinique green backdrop, transform seven Cult Classics from 1961 to present.

Featured - Dotcom (brand & retail), Facebook, Instagram